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JBL: Flip
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Each spot in JBL's new campaign from Doner opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured each spot also promotes a different type of wireless speaker.
Doner: Brian Dooley, SVP/Director of Broadcast and Motion Content; Jim Vassallo, sr. v.p./brand leader. Related |
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