TV ad: JBL: Sound Bar

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Each spot in JBL's new campaign opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured each spot also promotes a different type of wireless speaker.

Category Home electronics
Client HARMAN
Agency Doner
Production Story
Country United States of America
Uploaded 1 March, 2013

Credits

Director
Blair Hayes
Chief Creative Officer
Rob Strasberg
Executive Creative Director
Murray White
Creative Director
Kenneth Spera
Creative Director
Prentice Howe
Agency Executive Producer
Laurie Irwin
Account manager
Kevin Weinman

Other credits

Doner: Brian Dooley, SVP/Director of Broadcast and Motion Content; Jim Vassallo, sr. v.p./brand leader.

STORY. Blair Hayes, director/cameraman; Mark Androw and Cliff Grant, executive producers; Rick Rosemeyer, producer; Mary Langenfeld, head of production.

The Underground at Doner, Detroit, MI. Kurt Richie, editor.

JBL: Sound Bar

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JBL: Sound Bar

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