Outdoor ad: Mini & SPCA: Free Dog With Every Car

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While the successful MINI Driving Dogs campaign was running we wanted to give all the other SPCA animals a chance to drive too. So we gave newly adopted puppies a free car which they could drive home in. OK, it wasn't really a car, but it looked just like one. We created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit your pet and your personality. And like all MINIs it was customisable – with an alphabetic sticker sheet to create a personalized license plate with. It was also accompanied by an Owner’s manual. Thanks to MINI, all dogs had the opportunity to drive.