Top 6: April 15th 2015
Print
BMW: Reverse April Fools'Top 6: April 15th 2015
Have you ever wondered what would happen if something that sounded too good to be true, actually turned out to be real - especially on April 1?
More than 145,000 copies of the NZ Herald rolled off the press early on the morning of April 1, with what appeared to be a bogus ad printed on the front page, inviting people to bring their old car to an Auckland BMW dealership and swap it for a brand new BMW 1 Series. The first person to do so, would be rewarded with the new car. For one New Zealander, daring to dream big, paid off handsomely. Tiaana Marsh proved she was no April fool when she walked into the dealership and swapped her 15-year old Nissan Avenir for a brand new BMW 1 Series, worth almost $50,000.
DDB Group New Zealand: |
The Best Ad JobsRetrieving latest jobs
advertising news |