Foot Locker Europe: In the sneakers of Walcott

To support the launch of “Pure BOOST Chill”, the latest addition to the Pure BOOST family, which are sold exclusively at Foot Locker Europe, adidas and Foot Locker tasked BBDO Paris with the creation of a Web activation.The agency thought up a film (30" and 1'40) depicting a day in the life of Theo Walcott (soccer star, Arsenal star and adidas ambassador) from the viewpoint of his Pure BOOST Chills.