Interactive ad: P.ink: Inkspiration App Case study

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Top 6: April 8th 2015

Breast cancer survivors are often told they have two post-mastectomy options: reconstruction or not. But the under-the-radar practice of scar-coverage tattoos can be a transformative form of healing. Since the decision to get inked is very personal, CP+B created the Inkspiration app to help survivors "try on" mastectomy tattoos in the privacy of their own homes. Users can select a body type or upload a photo to get a better idea of what designs might look like on them. Inkspiration houses a growing library of tattoo inspiration and helps users identify real-world tattoo artists with mastectomy experience.