Foot Locker Europe: Exclusive Sneakers with big personalities

BBDO Paris launch a new European campaign for Foot Locker Europe.
At Foot Locker, the new march collections have so much personality that you don’t choose them, they choose you .To illustrate this unusual role, Foot Locker proposed to people, who thought they had enough personality, to come and confront the sneakers from the new collection for a rap battle.Discover the best moments of this event in 7 episodes, broadcast all around Europe and translated into 5 languages, from the 16th March 2015 on Foot Lockers's social networks.