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Top 6: April 15th 2015
Integrated
Steinlager Pure: Live DiveTop 6: April 15th 2015
CASE STUDY: Steinlager is a New Zealand icon, the beer that represents New Zealand. Because of this they have always supported New Zealand's biggest sporting heros. William Trubridge is a New Zealander, the world's best freediver and 15X World Record breaker, but is virtually unknown in his home country. We wanted to finally give William the recognition he deserved by turning his next world record attempt into a live national sporting event.
However freediving is not a spectator sport. And the event was taking place 102m underwater, over 13,000km away. We needed to turn the most inaccessible sport in the world into a spectator sport. And an unknown champion into a national hero.
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