Interactive ad: LOSTNMISSING.ORG: Auto-Helply

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Top 6: April 15th 2015

According to the National Crime Information Center (NCIC) database, there were over 635,000 missing persons cases reported in the U.S. for 2014, with an average 90,000 people missing at any given time.

To help on the fight to find missing persons, Y&R Miami/Bravo helped LostNMissing launch Auto-Helply, an online tool that uses your email's Auto-Response / Out of the Office message as a media vehicle to help in the search of missing persons all around the country.

The autohelply.com website generates a small banner with the photo and information of a missing person, which is added to your auto-reply (away) messages through your email application or web email service. Then every time the email automatic reply is sent, it also includes a missing person's awareness photo with stats. https://www.youtube.com/watch?v=tR8sJzWlY-A