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McCann Melbourne has created an integrated campaign for the Victorian Responsible Gambling Foundation that aims to help people with a gambling problem overcome their issues.
No … read moreordinary awareness campaign, McCann, together with the Foundation and addiction counselling service Turning Point, have created a new online support service called the 100 Day Challenge.
The Challenge is designed to help people with gambling problems "fight for the real you" and take control of their gambling, to achieve their goals and get their lives back on track with the help of support and counselling.
The campaign is fronted by four Victorians who have problem gambling histories, including former AFL footballer Daniel Ward.The centerpiece of the campaign is the online support service found at www.fightforyou.com.au, with campaign creative being sourced from fixed cameras the participants are using to tell their stories in video diary form, to capture the real experiences when trying to stop or reduce their gambling.
read less...Group Account Director: Adrian Mills
Account Director: Megan Jones
Account Executive: Will Hollosy
Planning Director: Karl Bates
Planner: Alex Concannon
Creative Technologist: Ash Pegram
Digital Producer: Pauline McMillan
Developer: Suvi Thammasarn
Broadcast Producer: Mark Bradley
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