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Victorian Responsible Gambling Foundation: Anna
McCann Melbourne has created an integrated campaign for the Victorian Responsible Gambling Foundation that aims to help people with a gambling problem overcome their issues.
No ordinary awareness campaign, McCann, together with the Foundation and addiction counselling service Turning Point, have created a new online support service called the 100 Day Challenge. The Challenge is designed to help people with gambling problems "fight for the real you" and take control of their gambling, to achieve their goals and get their lives back on track with the help of support and counselling. The campaign is fronted by four Victorians who have problem gambling histories, including former AFL footballer Daniel Ward.The centerpiece of the campaign is the online support service found at www.fightforyou.com.au, with campaign creative being sourced from fixed cameras the participants are using to tell their stories in video diary form, to capture the real experiences when trying to stop or reduce their gambling.
Group Account Director: Adrian Mills Related |
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