Top basketball player Kevin Durant has a nightmare in this latest Gatorade spot via TBWAChiatDay, Los Angeles.
Fixation is a win from within story about the relentless inner drive of athletes to be the best they can. Kevin Durant goes up against Dwyane Wade in a battle for who beats who on the way to the hoop. It was shot by Cannes Grand-Prix winning director Rupert Sanders and edited by 2-time-Oscar-winning Kirk Baxter.
"It's a true sports insight. The fear of being second makes you hungry to be first. It never ends" says John Norman, Chief Creative Officer of TBWAChiatDay LA.
Gatorade's 'Fixation' launches on network and cable tomorrow, March 27.
