TV ad: Lamb: Easy Lamb Roast - like a Mum

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A new BMF campaign for Lamb sees the product positioned as 'so easy, it turns anyone into a mum'. The campaign is headed by 45sec & 30sec TVC's directed by Scott Pickett from the Jungle Boys. The ads feature a burly biker who starts behaving like a mum after he cooks a lamb roast for friends.

Category Food
URL http://easylambroast.com.au/
Client Meat & Livestock Australia
Agency BMF
Production Jungle
Country Australia
Uploaded 15 April, 2013

Credits

Director
Scott Pickett
Executive Creative Director
Carlos Alija
Executive Creative Director
Laura Sampedro
Producer
Nick Simkins
Art Director
Simon Koay
Copywriter
tim smith
Agency Producer
Greg Fyson
Agency Producer
Esta Lau
Digital creative
Simon Koay
Digital creative
tim smith
DoP
Geoffrey Simpson
Account Director
Kelly Howard
Planner
Christina Aventi
Planner
Thomasine Burnap
Digital Project Manager
Josh Partijo
Post production
Method
Editor
Mark Bennett
Photographer
Jamie Macfadyen @ Louis @ Co
Account team
Rose Flowers
Account team
Megan Mabin
Music + Sound Production
Sound Reservoir
Music + Sound Production
Lukas Farry
Account manager
Samantha Heckendorf

Other credits

Managing Partner - Stephen McArdle

Art Buyer - Basir Salleh

Digital Designer - Matthew Hughes

Client Director - Rebecca Morton

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