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Nissan: 'What if?'
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This fierce and furry beast was created for Nissan’s latest ‘What If?’ campaign in collaboration with TBWA Chiat Day. He’s currently adorning billboards around New York.
This is not just any gorilla – it’s 30,000 pixels of gorilla! He was developed using our new fur system that allowed us to create millions of individual hairs on his body. It was the perfect opportunity to showcase our recent developments in life-like fur creation, combined with organic modeling, hand sculpture and styling skills.
TBWA Worldwide, President - Nissan United: Jon Castle Related |
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