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Nissan: Playtime With Dad
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Nissan today unveiled a unique marketing campaign as part of the company’s run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the big game in nearly two decades. Unlike typical Super Bowl teaser campaigns, Nissan will not tease the actual game day spot prior to airing during the Super Bowl. Without revealing the game day commercial, Nissan’s teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads – but also moms and children – face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity. Nissan has enlisted popular YouTube content creators who have established audiences to create special pieces of content that speak to the theme of #withdad. They were tasked with creating short online teaser films using their individual styles and voices to bring the #withdad – and great family adventures – idea to life.
Peter Bracegirdle: Managing Director, Nissan Americas Related |
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