Techo: Trolling Against Poverty

TECHO, a volunteer-only NGO that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them.TECHO through Circus, Lima decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it.They used social media to spread Pandora’s artistic proposal. Everyone criticized her work.TECHO came out and announced it had created this fictitious artist.Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased.