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Techo: Bed Time Stories
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Millions of people in Latin America live in extreme poverty, without any access to water, electricity or a home to live in. Most of them are children. The main challenge was to make New York parents stop to sympathize with these kids reality, and what better moment than when picking out bedtime stories for their own children. That’s why the non-profit organization Techo took over children books in bookstores across the city and wrapped them with a custom cover featuring iconic fairy tale characters living in extreme poverty. Agency: Bravo/Y&R, New York.
Illustrator: Joseto Burgos Related |
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