Y&R New York teams with director Noam Murro to capture the essence of Land Rover's go-anywhere-do-anything feeling of freedom and premium all-terrain capability. Rather than … read morerelying on typical car commercial devices, the idea was to convey the sense of effortless movement through one's environs. And so, Y&R turned to four experts in the emerging sport of outdoor free-running to help embody the vehicle and capture that feeling on film in a suitably stunning and beautiful way.
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