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Top 6: May 1st 2013
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Vodafone Ireland: BallTop 6: May 1st 2013
The insight into the Vodafone RED ‘Ball’ ad is that consumers want to be able to connect with the ones that matter to them for as long as they want. Directed by Kevin Thomas, the ad follows a boy who is inseparable from his one big love – his football. Taking it everywhere, even places he most definitely shouldn’t, the ad plays on the idea that good things should never come to an end, dramatising the consumer benefit of endless calls and texts. The Shazam-enabled ad allows people to download the classic track ‘Give Him a Ball and a Yard of Grass’ from the 80s Irish band The Sultans of Ping FC.
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