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Tv
Vodafone Ireland: The Wait
The TV ad ‘The Wait’, directed by Sara Dunlop, looks through the lens of a group of girls in a café where one of them is waiting for that all-important phone call from a guy she’s given her number to, a situation that many people can relate to. We see real tension build up as the girl waits eagerly but despite full coverage, she never gets that call. The ad finishes with the line ‘if you don’t get that call, it’s probably not our network’, dramatising the benefit of Vodafone always improving their network.
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