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West End Draught: The Reclaim
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CASE STUDY: In this campaign, BMF and West End humourously draw attention to a 160 year old dispute over a slice of land on the Victorian border.The campaign tells the true story of how an error was made when the border was originally marked, giving Victoria an extra 500 square miles of South Australian land. Such was the controversy; the land became known as "The Disputed Country".
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