AES Eletropaulo: Light Post Projectors

The Brazilian agency Dim&Canzian has just created to AES Eletropaulo, one of the main energy providers in Brazil, the Light Posts Projectors, a road show project using light and a set of lens device that turned the light posts fo the first time into a new media channel to tell stories.Clients were invited to access the fansite www.historiasquebrilham.com.br (shinning stories) and send their lives remarkable moments that happened in places enlightened by the light posts of the cities.
The best stories had their headlines projected by the light posts exactly where they took place.