TV ad: Audi R8: Gone in 5 seconds

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The new Audi R8 can do 0-100km/h in 3.5 seconds. Ogilvy & Mather, Cape Town noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupe can accelerate.