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Top 6: June 5th 2013
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. But there was one thing they couldn’t share The can. So Coke
… read moreasked themselves "What if they could?" With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible. Take Coca-Cola Classic's one person can and design it for two. Twist, turn and share - the Coca-Cola can itself.
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Credits
Other credits
Illustrator : Robyn Makynson
Assistant Director : Sibilla Morgantini
Assistant Camera : Abhilash Chandrasekaran
Account Management: Philip Heimann / Louise Kuegler / Tonya Fossey /
JiaMei Tay/ Anne-Sophie Carbo / Franēois Phan / Laurianne Maury /
Planner : Hadi Zabad / Mark Sinnock
Designer : Martin Olivier / Olivier Brechon
Technical Partner : Capital Innovation
Clients :
John Hackett, Group Director-Marketing & Commercial Leadership, The Pacific Group,
The Coca-Cola Company
Leonardo O'Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company
Andrew Jeffrey, Regional Marketing Director, Singapore, Malaysia, Brunei, The Coca-Cola Company
Anubha Sahasrabuddhe, Marketing Director, Philippines, The Coca-Cola Company
Lindene Cleary, Brand Manager, Singapore, The Coca-Cola Company
June Kong, Public Affairs and Communications Director, Singapore, The Coca-Cola Company