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Top 6: June 5th 2013
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Coca-Cola: Sharing CanTop 6: June 5th 2013
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. But there was one thing they couldn’t share The can. So Coke asked themselves "What if they could?" With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible. Take Coca-Cola Classic's one person can and design it for two. Twist, turn and share - the Coca-Cola can itself.
Illustrator : Robyn Makynson RelatedAlso best this week |
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