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Top 6: June 5th 2013
Outdoor
Coca-Cola: Happy Can
Top 6: June 5th 2013
Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile And the idea was born a smiling Coca-Cola 'Happy Can'. Agency: McCann Erickson, Milan
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