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Top 6: June 5th 2013
Interactive
Baby Back Home: Take a photo. Save a stolen childTop 6: June 5th 2013
In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They desperately needed a more effective means to find these missing children. JWT Beijing had an idea: To enable anyone who owns a smartphone to become an instant search volunteer just by taking a photo of a child they suspect may be lost or stolen. Our Missing Children APP will then compare it to Baby Back Home’s missing persons database to identify a match. With Face Recognition Technology, the result is almost instantaneous. We had turned a simple act of photo-taking into a chance to save thousands of children. In just one week, we had two long-awaited family reunions and over 20,000 App downloads
Mankit Au Yeung, Eric Yu – JWT, Digital Also best this week |
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