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Benjamin Moore & Co.: Main Street Matters
Main Street Matters, features a voiceover from Brad Pitt and is intended to help communities revitalize small businesses on “Main Street.” National TV, social media and digital ads will drive users to the site, paintwhatmatters.com, where they will vote to choose one town out of 100 to receive a Benjamin Moore makeover. Voting will last through June 30 with painting and renovations occurring in 20 cities from July 2013 – May 2014.
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