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Benjamin Moore & Co.: Shades of Life
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Benjamin Moore worked with The Martin Agency to develop a new creative platform utilizing paint colors and the unique Benjamin Moore paint names to tell a story. Just like certain smells evoke a memory, we believe there’s a color attached to the most meaningful moments of our lives. In this campaign, the paint appears as both the characters and plot of each story.
This new print execution is a full-spread with an additional third page and is launching in the March publications of House Beautiful, Country Living, Traditional Home, Coastal Living and Domino. The print work also joins the current TV rotation of both Shades of Life and Paint Lids.
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