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TEDx: Grupo TEDx
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TEDx, as a nonprofit organization devoted to ideas worth spreading, inspires people with ideas to make the world a better place to live. In order to spread these ideas more massively, Ogilvy & Mather Argentina developed a campaign using a popular instrument: music. This is how Grupo TEDx was born: a band playing “cumbia”, one of the most popular and enchanting rhythms of Latin America, spreading the TEDx ideas through songs with catchy lyrics and social content.
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