Sony: Moment of Clarity

Sony’s campaign for its new line of audio products, created by iris Worldwide, captures the feeling of anticipation before a thrilling moment. The program dramatizes the way that Sony audio products enhance these moments and how the products fit into Gen Y’s lifestyles. Sony is the leading audio brand in the Latin American region, and this campaign is designed to engage youth audiences with its new range of products which include the waterproof Sports Walkman, Shake mini hi-fi, Wireless Speaker system, Xplod car audio system, and G-tank hi-fi music system – all featuring One Touch, a function that uses Near Field Communication to wirelessly connect Sony devices.