Budweiser: Cuckoo Clock

When Budweiser set Agencia Africa the task of communicating to Ultimate Fighting Championship (UFC) fans that good times watching their favorite sport invariably begin with a beer, it would have been very easy for the agency to opt for a creative that focused on the chaos and drama of a blood-thirsty UFC battle.Instead it threw a complete curve ball, with a creative route featuring a traditional cuckoo clock – with a twist. Eschewing the delicate, idyllic depictions that decorate authentic, hand-crafted cuckoo clocks, Agencia Africa created clocks featuring epic scenes from the UFC fighting and music worlds.

Not only that, but the typical wooden bird was thrown out the window and replaced with an iconic Budweiser bottle to create something arresting, yet completely relevant to the audience.