Print ad: Mitsubishi: Dogs

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Traditionally the way to advertise 4X4 cars has been depicting a macho hack through the jungle at high speed, held together with flying mud, near scrapes and pumping soundtrack, but who says that 4x4s can't appeal to a more feminine focused audience as well? The all road car by Mitsubishi allows women who like luxury to explore their wild side, and bring their pampered pooches along for the ride. Agencia Africa created a series of posters picturing the crème de la creme of pedigree dogs after having experienced the excitement of an off-road Mitsubishi 4X4 drive, mud-splatters and all.

Rather than taking the well-trodden masculine high road, the agency took the off-road experience to a new audience and created something that instantly captured the essence of what's great about a 4x4.