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MPC’s New York and LA studios recently teamed up with Modus Operandi on a pair of adrenaline-pumping spots for EA SPORTS. The fully CG pieces were used to promote the company’s four sports franchises for industry heavyweights at the 2013 E3 conference in Los Angeles.
Credits
Other credits
Full credits:
Client: EA SPORTS (“Feel The Fight”)
Executive Producer: Keith Munro
Executive Producer: Jeff Sharma
Producer: Trevor Delahaye

Art Director: Ian Lloyd
Art Director: Ron Bignell
Art Director: Jenny Freeman
Client: EA SPORTS (“IGNITE”)
Executive Producer: Todd Batty
Executive Producer: Steve Brooks
Executive Art Director: Rick Stringfellow
Creative Director: Aram Coen
Production Coordinator: Lindsay Yeats
Advertising Agency: Modus Operandi
SVP/Executive Creative Director: Aaron Sternlicht
Creative Director: Marcelo Petrella
Art Director: Jon Farrell
Executive Producer: Brendan Cravitz
Producer: Jason O’Leary
Offline/Online Editor: Matt Delamater
Assistant Editor: Tai Eskrine
Story Board Designer: Jeong Yang (Frameworks)
Production Coordinator: Julian Bishop
Production: Modus Operandi
Director: Marcelo Petrella
VFX (“Feel the Fight)”: MPC NY
Executive Producer: Justin Brukman
Head of Production: Derek Macleod-Veilleux
Creative Consultant: John Sunter
Producers: Michael Stanish, Philip Whalley, Kathy Monahan
VFX Supervisors: Chris Bernier, Alex Harding, Graeme Revell
VFX Team: Sang Lee, Mikael Pettersson, Mikael Marsek, Jimmy San, Liam Griffin, Chiara Antelmi, Allyn Lawson, Tom Carrick, Tom Rowell, Brice Lehman, Chris Antoniou, David Picarda, Levi Peterffy, Sean Ray, Calentina Ercolani, Graeme Eglin, John Sunter. Alex Galan, Alberto Delle Regina, Adam Leary, Ajai Verghese John, Anbarasu Elangovan, Inigo Vima Roy, Kunal Sarkar, Raju Ganesh, Sreejit Kumar, Sumesh Chammancheri, Andres Weber
VFX (“IGNITE”): MPC LA
Executive Producer: Lexi Stearn
Head of Production: Jenny Bright
Creative Director: Ross Denner
Producer: Diana De Vries
Supervisor: Ross Denner
Animation: JD Fievet, Tyler Lancsater, Alejandro Castro, Samir Patel, Ruel Smith, Rigging Ian Wilson, Andrew Lema
Lighting: Fred Durand, William Schilthuis, Jon Balcone, Kenny Jackson, Sanjay Chand, Greg Gangemi, Tim Kafka
Environments: Nathaniel Morgan, Stefano Farci, Hui Bui
FX: John Cherniack, Matt Johnson, Bryan Cox, Yas Koyama
Massive: Amrik Walia, Hayley O’Neill
2D Compositing: Benoit Mannequin Flame, Elliott Brennan Nuke, Clement Renaudin Nuke, Lisa Ryan Nuke
Color Grading (“Feel the Fight”): MPC NY
Colorist: Adrian Seery
Music (“IGNITE”): Mischa “Book” Chillak, The Greater Goods Co.
Sound Design/Mixer: Chris Popkey
Music (“Feel the Fight”): ECHOLAB
Audio Mix/Sound Design: Levels Audio