Audi: Australia. Land of quattro - An interactive ad made by Drones

Australia. Land of quattro is no ordinary TV commercial.
We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch.

To achieve this we had to reinvent the way we shot a commercial. We used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match our Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.