Audi: Australia. Land of quattro

Australia. Land of quattro is no ordinary TV commercial.
Audi hacked quadcopters to track their car through Australia and create a multi-angle, multi-screen, interactive commercial - designed to be instantly and infinitely remixable from the comfort of your couch.

To achieve this agency Holler and production company Aloha Films had to reinvent the way they shot a commercial. They used 'dynamic waypoint' hacked quadcopters (arduino) and 3DR telemetry tracking technology to match the Audi quattro turn for turn and capture each scene over and over again, so you can take the director's chair and create your very own commercial to share.