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McDonald's: Sundae
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The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. TBWA Paris believes there is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. A logo would be redundant: you instantly understand who’s talking to you.
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