Baileys: Baileys Unveiling

Baileys asked Isobar South Africa to create awareness and hype around the launch of their new bottle amongst women in Nigeria and Kenya.If we didn't win their hearts by being spectacular, brave and true, we risked being ignored.We gave them something they have never seen before by revealing the new Baileys bottle in a larger-than-life 3D building video projection. We took the idea of a big brand billboard and gave it a mind-blowing digital twist.