Print ad: The Sun: Dream Team

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With the start of the English Premier League fast approaching, Grey London is rolling out the latest campaign to promote The Sun's £500,000 Dream Team, a fantasy football league where the winning team receives £125,000. The campaign spans in-paper, press and digital and revolves around the line "If you can't play, manage". The campaign will run through August with tactical work spanning the entire season. It follows the launch of Sun+ earlier this month, which Grey celebrated with its well-received Sun+ Goals campaign.