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The Sun: Sun+ Goals
Grey London has created a high-profile TV campaign to promote the launch of Sun+ - the new digital entertainment bundle from The Sun.
The 40' spot appears simultaneously across every major commercial TV station in the UK at 8.30pm on 2nd August. It will also appear on video-on-demand services including ITV Player and 4oD and is further supported by a national radio campaign. The campaign continues the 'Get Involved' strapline and positioning developed for the UK's best-selling newspaper by Grey last year. The ad -- which revolves around Sun+ Goals, one of the three pillars of Sun+ -- portrays some of the places subscribers can watch Barclays Premier League highlights on the go...and some where you probably shouldn't.
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