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Top 6: August 20th 2014
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The Sun: We Feel FootballTop 6: August 20th 2014
Grey London, part of WPP’s Team News, has unveiled a campaign to promote The Sun’s award-winning football coverage ahead of the big Premier League kick off on 16 August.
The campaign introduces a new line that will underpin The Sun’s football-based communications throughout the entire season: We Feel Football, celebrating the devotion and emotional turmoil fans will experience week in, week out, from the first chance in August ‘til the last near miss in May. Centrepiece is a 60’ TV commercial narrated by Nazareth’s 1970s power ballad Love Hurts, which recognises for every winner there must be a loser; for every moment of ecstasy there must be an equal moment of despair, and exalts the pain experienced by long-suffering fans with a devotion to the beautiful game. The spot – a snapshot of the heartbreak felt by those with a blind love for football and which finishes with the line ‘All season, we’ll be there’ – was directed by Martin Kalina through Pulse, and will also run in the form of two separate 30’ edits.
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