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The Sun: Do Us Proud
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The Sun and Grey London part of WPP’s Team News have launched a World Cup-themed campaign urging the England team in Brazil this summer to "Do us proud" celebrating the fact that win, lose or draw, we just want our boys to go out there and play their hearts out.#DoUsProud revolves around a re-recording of The Seekers’ 1960s classic 'I'll Never Find Another You’ by East London band Dexters. 200,000 free copies of The Sun's England Anthem will be available to download from thesun.co.uk/dousproud, where a free-to-access hub will collate England fans' messages of support from across social media to the boys in Brazil. The track will also be free to stream via Soundcloud.
The centrepiece of the campaign is a TV spot directed by former creative director and Creative Circle president Ed Morris through Rattling Stick, which features a shortened version of the song and puts a football-themed spin on the well-known karaoke format. Opening with a football player holding a ball, as the first lyric starts he heads it across to the next player, who heads it to the next, and the next
Creative producer: Kevin Noble Related |
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