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As 'America's Back to School Techfitter', Best Buy wants to ensure that students have the latest tools to equip themselves for the journey, giving them the confidence to start the school year right. To illustrate this, Best Buy found real students and surprised them with personalized stores tech-fit to the students' academic interests. This, the final spot in the campaign, features Tim Kong, an aspiring video game designer. Agency: CP+B
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WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hoppenwasser
SENIOR INTEGRATED PRODUCER: Ramon Nunez
INTEGRATED PRODUCER: Romeo Joven
JR. INTEGRATED PRODUCER: Mike Borell
SR. BUSINESS AFFAIRS MANAGER: Lindsay Wakabayashi
VP/GROUP ACCOUNT DIRECTOR: Scot Beck
ACCOUNT DIRECTOR: Adrienne Walpole
MANAGEMENT SUPERVISOR: Gillian Perazzo
CONTENT SUPERVISOR: Nick Larkin
CONTENT MANAGER: Dave Ellerbee
COGNITIVE ANTHROPOLOGISTS: Heather LeFevre, Erica David, Jenifer Murray
GROUP PLANNING DIRECTOR: Benny Thomas
DIRECTOR OF PHOTOGRAPHY: Tobias Schliessler
EXECUTIVE PRODUCER (PRODUCTION CO): Kerstin Emhoff, Ali Brown
HEAD OF PRODUCTION (PRODUCTION CO): Tracy Hauser
LINE PRODUCER (PRODUCTION CO): Leslie Vaughn
EDITORIAL COMPANY & CITY: NO6, Los Angeles
EDITOR: Kevin Zimmerman
EXECUTIVE PRODUCER: Crissy DeSimone
POST PRODUCER: Leslie Tabor
MUSIC HOUSE: Comma, Los Angeles
COMPOSER: Josh Good
EXECUTIVE PRODUCER (MUSIC): Bonny Dola
End Cards/Tags: Gentleman Scholar
Creative Dir: William Campbell & Will Johnson
EP: Lindsay Bodanza
Art Director: Johnpatrick Rooney, Jordan Lyle
Producer: Tyler Locke
Designer: Janice Ahn, Sang Shin, Macauley Johnson, Dominica Jordan, Peter Lee, Silvia Yom, Shawn Kim, Heather Aquino, Shawn Lee, Sam Kim
3D Generalist: Tim Hayward, Tucker Corson, Ben Grangereau,
Lead Compositor: Anthony Lyons
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