Top 6: August 21st 2013
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Coca-Cola: GrandpaTop 6: August 21st 2013
Coca-Cola in the UK has launched 'Grandpa', a new spot highlighting the lifestyle enjoyed by our grandparents moving more, eating well, taking it easy -- can be beneficial. The Grandpa spot was created by David The Agency, Buenos Aires and uses a nostalgic 'then and now' split screen to deliver the story line. The spot has already sparked debate amongst health advocates and marketing commentators who are questioning the validity of the spots 'Coke based diet' theme. The classic 'It's Not Unusual' by Tom Jones accompanies the visuals.
Head of Global Production: Veronica Beach |
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