Embed Video
Planters launches a campaign through Being New York to Highlight the Health Benefits of Peanuts with Voice of Actor Bill Hader
Other credits
Client KRAFT
Product Planters Nuts
Agency BEING
Title(s) Power of the Peanut Campaign
"A Gift from Nature" :30, "Personal Peanut Power" :30, "Nature's Tiny Miracle" :89 and :30, "The Lover's Nut" :65, "Intro":70, "Peanut Power at Work" :48, "Hulu" :45
Running Time see above
Broadcast Date 8/12/2013
Medium (web,TV,other) broadcast, web, print
Company BEING (TBWA/Chiat/Day)
City, State NY, NY
Creative Director Kris Wixom
Creative Director Alisa Wixom
Art Director Craig Duffney
Art Director Ani Munoz
Copywriter Allon Tatarka
Executive Producer Jason Souter
Sr. Integrated Producer Howard Howell
Print Producer Laura Custus
Art Buyer Katie Johnson
Group Account Director Brett Edgar
Account Director Hugo Murray
Account Executive Hunter Serenbetz
Assistant Account Executive Kelly Mendola
Head of Digital Strategy Aki Spicer
Group Planning Director Sarah Watson
Senior Digital Strategist Tasha Dean
Associate Planner Manuel Hernandez
Digital Project Manager Ken Kobel
Production Company Chelsea
Director David Gordon Green
Director of Photography Eric Treml
Executive Producer Allison Amon/Lisa Mehling/Pat McGoldrick
Line Producer Shanah Blevins
Head of Production Adam Gullner
Production Company LAIKA/house
Directors Mark Gustafson, Aaron Sorenson
Executive Producer Lourri Hammack
Producer Rebecca Bowen
Production Coordinators Alix Iverson, Karina Lomelin
Production Assistants Heather Anderson, Dave Gulick, Austin Raz, Lindsey Reif, Roy Young
Storyboard Artists Aaron Sorenson, Simon Thelning
Character Fabrication Jessica Bronk, Elodie Massa Allen, Katie Mello, Margaret Meyer, Sara Neiman
Prop & Set Fabrication Greg Boettcher, Rob Melchior
Technical Directors Clay Connally, Patrick Van Pelt
Modeler, Texture Artist Josh Tonneson
Lighting Artist Matt Reslier
Animator Allan Steele
Rigger Terence Jacobson
Motion Graphics Artists Brian Aebi, Erich Richter
Director of Photography/Moco John Nolan
Assistant Camera/Swing Clay Connally, Jake Hauswirth
Animators Amy Alexander, Julianna Cox, Payton Curtis, Wendy Fuller, Chris Ohlgren
Wrangler Sarah Hall
Stage Manager Erica Johnson
Editor Michael Corrigan
Flame Artist Rex Carter
Flint Artist Leif Peterson
Editorial Manager Melissa Tvetan
Assistant Editor Travis Ezell
Digital Production Unit 9
VFX The Mill
Sr. VFX Producer Emily Branham/Dan Roberts
VFX Shoot Supervisor Gavin Wellsman / Laurent Giaume
2D Lead Compositor Antoine Douadi
3D Massive Laurent Giaume
Designer/Animator Ned Piyadarakorn
Color Grade Company 3
Colorist Tim Masick
Music Company Singing Serpent
Executive Producer Glen Galloway
Executive Producer Dennis Culp
Composers Chris Fulford-Brown/Rafter Roberts
Executive Producer Gloria Pitagorsky
Mixer Eric Warzecha
Company Kraft Foods, Inc
City, State Glenview, IL
Sr. Brand Director Sean Marks
Sr. Director, Marketing Communications Christopher Miles
Brand Manager Peter Cotter
Assoc. Brand Manager Kenneth Padgett
Assoc. Promotions Manager Cindy Marquardt
Digital Marketing IS Lead Christopher Jasensky
