Outdoor ad: Oral B, Australia: Oral B Brushes It’s Competitors Away With New & Improved Brushing Experience

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Oral B introduced their new and improved brushing experience that had 29% more bristles than its predecessor; and thus the in store brand communication for the brand was taken care by Encyclomedia who designed a high impact floor graphics that were placed in the oral and dental care section across the chain of Woolworths Supermarket in Australia. As a result of the same the campaign generated a lot of impulse buying and rang the cash registers for the client.