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Coca-Cola: Coca-Cola Mini-MeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch the new Coca-Cola Mini bottle in Israel,the Geffen Team decided to introduce it to our consumers using someone they are very familiar with themselves Or to be more precise a mini version of themselves.
We created 3D printed mini figurines of our consumers - their own little doll, which looks exactly like them, only in mini.Using the latest in 360° scanning and 3D printing technologies, we built a 3D printing lab inside Coca-Cola's main factory in Israel. Our 360° scanner was able to scan a human figure within a few minutes. We transformed the photographic images into a 3D model and high resolution 3D printers were then used to bring the digital model back to life as perfect mini-me figures made of color sandstone. Users were invited to participate in the activity and create their own virtual mini-me versions via a special mobile app. They had to make sure their mini-me was happy by taking care of its basic needs and its social well-being, feed it and keep it happy ( Just like a digital Tamagotchi pet, only this time, they themselves were the Tamagotchis). There was a virtual mini supermarket where they could buy more food. In addition users could connect their mini-me to other mini-me's and send them to a movie or out dancing together. Users who participated in the activity were invited to the Coca-Cola factory, where they underwent a 360°full-body scan, and received the 3D printed mini-me version of themselves within a few hours.At the end of the day we gave them a special little gift but also a personal experience they will remember forever.
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