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Coca-Cola: Second Screen ReinventedThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Coca-Cola launched a global campaign with the slogan "Taste the Feeling" which focuses on the wonderful experience of taste. Coca-Cola Israel was looking for innovative ways to celebrate the “Taste the Feeling” campaign using cutting edge technology in a way only Coca-Cola can, so they turned to their agency Gefen Team. One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep.Agency: Golden Team, Israel
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