TV ad: Gillette Aerosol Antiperspirant: UFSWEAT

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The new, fully animated campaign for men’s aerosol antiperspirant from Gillette plays on the brand’s position as official sponsor of UFC (Ultimate Fighting Championship) in Brazil. Created by Agencia Africa for P&G

Category Cosmetics & toiletries
Client Procter & Gamble
Agency Africa, São Paulo
Production Techno Image e Meindbender
Country Brazil
Uploaded 22 August, 2013

Credits

Director
Pedro Conti
Director
Tiago Hoisel
Director
Derek Henriques
Executive Creative Director
Sérgio Gordilho
Creative Director
Sérgio Gordilho
Creative Director
Eco Moliterno
Creative Director/ art director
Alexandre Prado
Art Director
Fernando Drudi
Copywriter
Andre Pinheiro
Art Director
Bruno Couto
Art Director
Alvin Shiguefuzi
Agency Producer
Rodrigo Ferrari
Agency Producer
Patricia Gaglioni
Agency Producer
Anderson Rocha
Executive Producer
Michael Bengtsson
Executive Producer
Guilherme Proenca
DoP
Pedro Conti
DoP
Tiago Hoisel

Other credits

Head of digital: Eco Moliterno

Client services team: Marcio Santoro, Cecilia Duarte, Manuela Ramalho and Marina Damato

Planning: Ana Paula Cortat, Marcia Neri Rosenberg and Marcos Blinder

Media team : Luiz Fernando Vieira, Felipe Santos (Pipo), Rodrigo Medeiros, Kaline Lessio and Thiago Aimi

Post production: Tiago Hoisel and Pedro Conti

Editing: Pedro Conti, Tiago Hoisel and Derek Henriques

Sound production company: La no Estudio

Sound producers: Vitor Santhiago and Nuno Bianchi

Voice over: Cesar Marchette, Flavio Faustinone, Felipe Monaco and Rhoodes Lima

Client approval: Juliana Azevedo, Leonardo Romero, Wesley Murkin and Julia Asakawa

Gillette Aerosol Antiperspirant: UFSWEAT

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Gillette Aerosol Antiperspirant: UFSWEAT

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