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Top 6: August 28th 2013
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Nike: PossibilitiesTop 6: August 28th 2013
Nike's new campaign, "Possibilities," inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars via agency Wieden+Kennedy Portland. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, "If you can run a mile, run a race, run a marathon, outrun a movie star." Different challenges and scenarios emerge, each challenging characters in the film -- and the audience -- to push themselves to new limits.
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