Grammy Awards: Superlux/Atlanta Designs A 3D/Live Action Broadcast Package For TNT-LA’s 55th Grammy Awards

Superlux captured the attention of millions of viewers in 17 Latin-American countries with a provocative Grammy Awards package driven by bold, colorful 3D graphics that interact with live performance clips from TNT Latin America’s global broadcast. The boutique conceived, designed, created visual effects and edited the complex mix of footage and graphics, which mirrors the palette and pace of the clips, to create a broadcast package that maintains the coherent stylized look of the Grammy broadcast, while bringing Superlux’s exuberant aesthetic to the music industry’s biggest event.

During the conceptual phase Superlux created a variety of motifs and design languages. The multiple concepts initiated a dialogue with the TNT-LA producer, Gabriela Guerrero, as they focused on identifying the strongest solution. The design initially selected was a mix of 2D and 3D, which was to be integrated with live action sampled from existing Grammy footage. However, the Superlux team realized that going with 3D graphic execution of the package would provide a more dynamic visual experience and allow the designers to finesse lighting and color to play though the graphics to imbue the footage with an ethereal feeling. They also recommended a distinctively vibrant magenta-violet palette, evocative of concert lighting that tied into the live action footage of the Grammys - evoking the glitz of the biggest night in the music industry.

“Choreographing the color, transparency and lighting of the glassy tiles that made up our transitional plates required a number of iterations to resolve,” says Falls. “The designs needed to capture the scale and glamour of the event, while complementing all of the musical style and genres being celebrated. Designing an abstract visual representation for this world-wide event is always a challenge.”

The Grammy show is preceded by a live nominations program, which airs several months ahead of the awards. Superlux met the challenge of creating a pair of complementary packages to serve the two distinctly different programs. They produced the nominations package first, taking care to reference the Grammy Awards package, without directly borrowing elements from it.